Something’s been brewing in my heart lately.
Of course it’s Blissdom related because I’ve given up hope of not having Blissdom on my mind for the next week or two. I’m just gonna go with it rather than waste my time fighting it.
I’ve already told you about my revelation regarding what I write and how much to share with you all – but this is something else entirely.
I’ve been thinking a lot about the opening keynote. First there’s Jon Acuff, whose book Quitters I’m trying to read as slowly as possible so as to let my brain marinate in the wisdom he’s sharing. That will be the topic of an upcoming post.
And you’re welcome for the mental image of my brain marinating, by the way.
We all know Jon was amazing. Much has already been said about how insightful and funny he was.
But there was another part of that opening session that I want to remember and keep at the forefront of my mind, always.
It was the gentleman who spoke in the video at the beginning. I can’t remember his name, being too busy fighting with the sketchy wifi to type.
But I do remember what he said. It probably applies to anyone who spends their time and energy trying to make a name for themselves.
To paraphrase, he said that using all of one’s gunpowder to fire a single cannonball at random is ineffective.
It’s much smarter to first fire bullets and see where they land in order to get the target squarely in your line of sight. Then you use the rest of your gunpowder to fire that cannonball, knowing now that you’ll strike.
Yes. He put it way better than I did.
But you get my point.
How many of us spend our time going in a million different directions? We try to get our names out there and lord knows there are enough ways to do it.
So we tweet, facebook, instagram, stumble and pin. We reply to comments, visit other blogs, post messages in forums, participate in linkups and memes.
All of this aside from crafting the best content possible.
And yet I for one feel like I’m only spinning my wheels.
I need to figure out where my time is best spent and use my gunpowder there. Make a map of where I want to be and how to get there, then follow it.
Maybe some of the frustration I’ve been feeling lately will be resolved once I do.
How about you? Do you spend your online time effectively? Or do you spread yourself too thin? What do you think works best for you in terms of self-promotion and interaction?